I was lurking around the Cervelo website today and noticed that they now list the Soloist Team frame for $1150 CDN. It was $1400 last time I checked just a week ago or so.
http://www.cervelo.com/bikes.aspx?bike=SLT2008#Dealers

I'm pretty sure the Soloist Carbon is cheaper as well now.

Yeah, they dropped the price a few hundred USD. I suspect that they make a fair amount of money off of that frame seeing as production costs are so cheap and that is a fairly in-demand bike. As far as I can tell though its the same frame.

that or the Canadian dollar is very strong against the Chinese Yuan Renminbi these days.

I paid $1095 through Excel Sports. Great deal. I can't wait to get it finished.

I paid $1095 through Excel Sports. Great deal. I can't wait to get it finished.

I ordered a 2006(Prefer the colour, but wish it had the Carbon post) from R A Cycles for $1000, which was a good deal, just not as good as I had thought.

lower price to induce larger volume of sales? sounds good to me.