BWW has these, and look very similar to my Speedcific from Mike Garcia.

http://www.bicyclewheelwarehouse.com/index.php?act=viewProd&productId=57

anyone own these?

The front hub is the same as Mike Garcia uses. I believe the Speedcific Serenity rear hub has slotted spoke holes. The one in the picts does not.

The Speedcific hubs are Formula hubs. I have the front Serenity hub with the older style Perception hub on my current wheelset. Nice hubs with no issues after 2K miles. Good bang for the buck.

I am working with Mike on getting parts together for two new wheelbuilds in the upcoming weeks. He is a great guy to work with if you build your own! Highly recommended.