Has anyone been watching OLN's coverage of the racing season and seen the "I am Specialized" commercials with Boonen and Bettini? It looks like they might have been filmed in the Santa Cruz hills. With Specialized headquartered here its probably right. Am I a nerd for caring about this?

yes, you are. :)

They filmed those the week before the Tour of California. Boonen and Bettini were in town and Specialized used the opportunity to film commercials.

I like the commercials.

I like the specialized.