gregg
12-20-2005, 12:27 PM
Salt Lake City, UT December 18, 2005
First Endurance is pleased to announce they will sponsor the Gerolsteiner Professional
Cycling Team thru 2007. The team will receive Optygen, Multi-V, E3 and Ultragen and will work closely with First Endurance on new product development. The first of these collaborations has already begun and prototypes are on schedule to be ready for the Tour of California this February.
The Gerolsteiner partnership evolved from a 2005 sponsorship agreement between First Endurance and Gerolsteiner rider Levi Leipheimer. “Levi had his best year ever in 2005. He won the Tour of Germany, got 6th in the Tour de France, 2nd in the Tour of Georgia and 3rd in the Dauphine. The other guys on the team saw how Levi was training and what he was using from a nutritional standpoint.” Says Robert Kunz, VP of Research and Development at First Endurance. “They knew we were working with Levi on his diet and were providing him with product. Naturally, the other guys wanted to try First Endurance stuff too. Because they all noticed the benefits, they kept asking Levi to get them product. The sponsorship came about because the riders wanted First Endurance products and wanted to be able to work with the First Endurance directly.”
“We’re very pleased that the Gerolsteiner team has chosen to partner with First Endurance for the next two years.” Says Mike Fogarty, VP of Sales & Marketing at First Endurance. “This partnership will allow First Endurance to gain brand awareness in Europe and continue to expand in North America. The Gerolsteiner Team will be racing in the upcoming Tour of California this February and also the Tour of Georgia in April. Their racing presence in the United States is very important for us.”
About First Endurance:
First Endurance was started by two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition. The idea was simple. Give endurance athletes access to formulas that are developed for one specific reason-to maximize
endurance performance. First Endurance is committed to using only the highest-quality ingredients and uses the latest scientifically validated technological advancements. First Endurance proudly sponsors the Gerolsteiner Professional Cycling Team, Dave Zabriskie, Fred Rodriguez (3-time USPRO Champion), Tina Pic (4-time Pro Criterium Champion), Kodak Gallery/Sierra Nevada, T-Mobile and the Montrail Running Team. In addition, First Endurance sponsors professional triathletes Jamie Whitmore, Heather Gollnick, Michael Lovato, Josiah Middaugh and various other endurance athletes.
First Endurance is pleased to announce they will sponsor the Gerolsteiner Professional
Cycling Team thru 2007. The team will receive Optygen, Multi-V, E3 and Ultragen and will work closely with First Endurance on new product development. The first of these collaborations has already begun and prototypes are on schedule to be ready for the Tour of California this February.
The Gerolsteiner partnership evolved from a 2005 sponsorship agreement between First Endurance and Gerolsteiner rider Levi Leipheimer. “Levi had his best year ever in 2005. He won the Tour of Germany, got 6th in the Tour de France, 2nd in the Tour of Georgia and 3rd in the Dauphine. The other guys on the team saw how Levi was training and what he was using from a nutritional standpoint.” Says Robert Kunz, VP of Research and Development at First Endurance. “They knew we were working with Levi on his diet and were providing him with product. Naturally, the other guys wanted to try First Endurance stuff too. Because they all noticed the benefits, they kept asking Levi to get them product. The sponsorship came about because the riders wanted First Endurance products and wanted to be able to work with the First Endurance directly.”
“We’re very pleased that the Gerolsteiner team has chosen to partner with First Endurance for the next two years.” Says Mike Fogarty, VP of Sales & Marketing at First Endurance. “This partnership will allow First Endurance to gain brand awareness in Europe and continue to expand in North America. The Gerolsteiner Team will be racing in the upcoming Tour of California this February and also the Tour of Georgia in April. Their racing presence in the United States is very important for us.”
About First Endurance:
First Endurance was started by two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition. The idea was simple. Give endurance athletes access to formulas that are developed for one specific reason-to maximize
endurance performance. First Endurance is committed to using only the highest-quality ingredients and uses the latest scientifically validated technological advancements. First Endurance proudly sponsors the Gerolsteiner Professional Cycling Team, Dave Zabriskie, Fred Rodriguez (3-time USPRO Champion), Tina Pic (4-time Pro Criterium Champion), Kodak Gallery/Sierra Nevada, T-Mobile and the Montrail Running Team. In addition, First Endurance sponsors professional triathletes Jamie Whitmore, Heather Gollnick, Michael Lovato, Josiah Middaugh and various other endurance athletes.