gregg
01-24-2006, 08:47 AM
FOR IMMEDIATE RELEASE
KETCHUM, IDAHO (January 17, 2006) - Team CSC, the number one road cycling team in the world, will be sponsored through 2006 by Smith Optics, the leaders in optical performance and innovation.
Team CSC is led by Ivan Basso, the man many expect to win the next Tour de France, and will be racing throughout 2006 behind the lenses of Smith Optics’ Reactor, Threshold, Axis, and Theory sunglasses – a foursome of a premium interchangeable lens sunglasses which specifically address the needs of cyclists.
“Based on all my experience with Smith – I highly recommend their glasses and we all look forward to winning even more races with them,” said Basso.
Smith Optics has sponsored Team CSC since 2004, utilizing the relationship to fuel product design and support the highest level of bicycle racing.
"We are very happy to continue our great collaboration with Smith. They have a superb product that we are proud to use,” said Bjarne Riis, Team CSC director and cycling legend. “Their impressive range of high end glasses and their unique attitude towards design and technology cover all of the needs of a world class cycling team.”
In 2005, a successful campaign with Team CSC saw Smith Optics-sponsored riders sporting the two most coveted prizes in cycling -- the yellow leader’s jersey at the Tour de France and the pink leader’s jersey the Giro d’Italia.
These outstanding successes have Smith Optics gearing up for another exciting season with professional cycling’s number one team.
“Our involvement with Team CSC has allowed us to challenge ourselves both in terms of our technology and design,” said Greg Randolph, Smith Optics Bike Marketing and Promotions Manager. “Bjarne is extremely concerned with having the highest quality product available to his team, and we are proud to fill a key role for the finest team of professionals in the world.”
TEAM CSC | 2006 Roster
Lars Michaelsen Country: Denmark ProTour Ranking: 8
Bobby Julich Country: USA ProTour Ranking: 9
Fränk Schleck Country: Luxembourg ProTour Ranking: 13
Ivan Basso Country: Italy ProTour Ranking: 24
Jens Voigt Country: Germany ProTour Ranking: 29
Carlos Sastre Country: Spain ProTour Ranking: 40
Fabian Cancellara Country: Denmark ProTour Ranking: 42
Stuart O'Grady Country: Australia ProTour Ranking: 67
Michael Blaudzun Country: Denmark ProTour Ranking: 86
Iñigo Cuesta Country: Spain ProTour Ranking: 114
David Zabriskie Country: USA ProTour Ranking: 131
Kurt-Asle Arvesen Country: Norway ProTour Ranking: 141
Nicki Sørensen Country: Denmark ProTour Ranking: 151
Lars Bak Country: Denmark
Matti Breschel Country: Denmark
Volodymir Gustov Country: Ukraine
Allan Johansen Country: Denmark
Kasper Klostergaard Country: Denmark
Karsten Kroon Country: Holland
Marcus Ljungqvist Country: Sweden
Giovanni Lombardi Country: Italy
Peter Luttenberger Country: Austria
Christian Müller Country: Germany
Andrea Peron Country: Italy
Jakob Piil Country: Denmark
Luke Roberts Country: Australia
Andy Schleck Country: Luxembourg
Brian Vandborg Country: Denmark
Christian Vande Velde Country: USA
For more about Team CSC, please go to: www.team-csc.com
For more about Smith Optics, please go to: www.smithoptics.com
************************************************** *****
FUELED BY FEEDBACK FROM TEAM CSC AND OTHER TOP CYCLISTS, SMITH OPTICS INTRODUCES THE NEW REACTOR
KETCHUM, IDAHO (January 19, 2005) – Fueled by feedback from the world’s best road and mountain cyclists, Smith Optics is unveiling their latest interchangeable sunglass design: The Reactor.
The Reactor caters directly to avid cyclists and endurance athletes, and answers the call for a performance sunglass that can meet their demanding standards.
“Field of vision, comfort and wind protection is essential for our top athletes. To get this right, we relied heavily on our team of road and mountain cyclists,” said Eric Carlson, Smith Optics’ Director of Product and Merchandising. “Their honest feedback was essential and the result is the Reactor: our strongest interchangeable performance sunglass to date.”
The Smith Interchangeable sunglass collection – a group of performance frames which offer multiple lens tints – was launched in 1995. The original design emphasis of the line was on peripheral and downward vision, based on feedback from the athletic needs of the era.
Addressing the needs of today’s athletes, the Reactor was developed over the last year in coordination with Ivan Basso and Team CSC, the top ranked professional road team in the world, as well as other top road and mountain athletes. The final result was a cycling piece that satisfied the Smith team’s rigorous standards, while raising the bar for everyday riders as well.
Specifically designed to improve field of vision, the Reactor features a raised top brow for unobstructed sight in performance situations. Extended 9-base lenses wrap comfortably to provide seamless peripheral vision and excellent wind protection.
The Reactor is 25-percent lighter than comparable frames, thanks to ultra-light and durable TR90 construction. Combined with adjustable nose pads, and hydrophilic Megol on the nose and temple, the Reactor provides solid comfort as well.
The Reactor is available with two different lens profiles. The Reactor Max is designed to offer optimal coverage for medium faces while the Reactor D-Max features a deeper lens profile for maximum coverage on large faces. The Reactor is Rx compatible with Smith Optics’ ODS (Ocular Docking System) gaskets.
************************************************** *****
ABOUT SMITH OPTICS: Based in Sun Valley, Idaho, with a Southern California office located in San Clemente, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is as well known for its diverse line of fashion and performance sunglasses as it is for its goggles. From Smith’s distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, the devotion to excellence, innovation and style is what has made Smith goggles and sunglasses the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information visit:
www.smithoptics.com
###
Media Contact:
Drew Simmons
Pale Morning Media
drew@madriver.com
802.583.6069
KETCHUM, IDAHO (January 17, 2006) - Team CSC, the number one road cycling team in the world, will be sponsored through 2006 by Smith Optics, the leaders in optical performance and innovation.
Team CSC is led by Ivan Basso, the man many expect to win the next Tour de France, and will be racing throughout 2006 behind the lenses of Smith Optics’ Reactor, Threshold, Axis, and Theory sunglasses – a foursome of a premium interchangeable lens sunglasses which specifically address the needs of cyclists.
“Based on all my experience with Smith – I highly recommend their glasses and we all look forward to winning even more races with them,” said Basso.
Smith Optics has sponsored Team CSC since 2004, utilizing the relationship to fuel product design and support the highest level of bicycle racing.
"We are very happy to continue our great collaboration with Smith. They have a superb product that we are proud to use,” said Bjarne Riis, Team CSC director and cycling legend. “Their impressive range of high end glasses and their unique attitude towards design and technology cover all of the needs of a world class cycling team.”
In 2005, a successful campaign with Team CSC saw Smith Optics-sponsored riders sporting the two most coveted prizes in cycling -- the yellow leader’s jersey at the Tour de France and the pink leader’s jersey the Giro d’Italia.
These outstanding successes have Smith Optics gearing up for another exciting season with professional cycling’s number one team.
“Our involvement with Team CSC has allowed us to challenge ourselves both in terms of our technology and design,” said Greg Randolph, Smith Optics Bike Marketing and Promotions Manager. “Bjarne is extremely concerned with having the highest quality product available to his team, and we are proud to fill a key role for the finest team of professionals in the world.”
TEAM CSC | 2006 Roster
Lars Michaelsen Country: Denmark ProTour Ranking: 8
Bobby Julich Country: USA ProTour Ranking: 9
Fränk Schleck Country: Luxembourg ProTour Ranking: 13
Ivan Basso Country: Italy ProTour Ranking: 24
Jens Voigt Country: Germany ProTour Ranking: 29
Carlos Sastre Country: Spain ProTour Ranking: 40
Fabian Cancellara Country: Denmark ProTour Ranking: 42
Stuart O'Grady Country: Australia ProTour Ranking: 67
Michael Blaudzun Country: Denmark ProTour Ranking: 86
Iñigo Cuesta Country: Spain ProTour Ranking: 114
David Zabriskie Country: USA ProTour Ranking: 131
Kurt-Asle Arvesen Country: Norway ProTour Ranking: 141
Nicki Sørensen Country: Denmark ProTour Ranking: 151
Lars Bak Country: Denmark
Matti Breschel Country: Denmark
Volodymir Gustov Country: Ukraine
Allan Johansen Country: Denmark
Kasper Klostergaard Country: Denmark
Karsten Kroon Country: Holland
Marcus Ljungqvist Country: Sweden
Giovanni Lombardi Country: Italy
Peter Luttenberger Country: Austria
Christian Müller Country: Germany
Andrea Peron Country: Italy
Jakob Piil Country: Denmark
Luke Roberts Country: Australia
Andy Schleck Country: Luxembourg
Brian Vandborg Country: Denmark
Christian Vande Velde Country: USA
For more about Team CSC, please go to: www.team-csc.com
For more about Smith Optics, please go to: www.smithoptics.com
************************************************** *****
FUELED BY FEEDBACK FROM TEAM CSC AND OTHER TOP CYCLISTS, SMITH OPTICS INTRODUCES THE NEW REACTOR
KETCHUM, IDAHO (January 19, 2005) – Fueled by feedback from the world’s best road and mountain cyclists, Smith Optics is unveiling their latest interchangeable sunglass design: The Reactor.
The Reactor caters directly to avid cyclists and endurance athletes, and answers the call for a performance sunglass that can meet their demanding standards.
“Field of vision, comfort and wind protection is essential for our top athletes. To get this right, we relied heavily on our team of road and mountain cyclists,” said Eric Carlson, Smith Optics’ Director of Product and Merchandising. “Their honest feedback was essential and the result is the Reactor: our strongest interchangeable performance sunglass to date.”
The Smith Interchangeable sunglass collection – a group of performance frames which offer multiple lens tints – was launched in 1995. The original design emphasis of the line was on peripheral and downward vision, based on feedback from the athletic needs of the era.
Addressing the needs of today’s athletes, the Reactor was developed over the last year in coordination with Ivan Basso and Team CSC, the top ranked professional road team in the world, as well as other top road and mountain athletes. The final result was a cycling piece that satisfied the Smith team’s rigorous standards, while raising the bar for everyday riders as well.
Specifically designed to improve field of vision, the Reactor features a raised top brow for unobstructed sight in performance situations. Extended 9-base lenses wrap comfortably to provide seamless peripheral vision and excellent wind protection.
The Reactor is 25-percent lighter than comparable frames, thanks to ultra-light and durable TR90 construction. Combined with adjustable nose pads, and hydrophilic Megol on the nose and temple, the Reactor provides solid comfort as well.
The Reactor is available with two different lens profiles. The Reactor Max is designed to offer optimal coverage for medium faces while the Reactor D-Max features a deeper lens profile for maximum coverage on large faces. The Reactor is Rx compatible with Smith Optics’ ODS (Ocular Docking System) gaskets.
************************************************** *****
ABOUT SMITH OPTICS: Based in Sun Valley, Idaho, with a Southern California office located in San Clemente, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is as well known for its diverse line of fashion and performance sunglasses as it is for its goggles. From Smith’s distortion-free Tapered Lens Technology to the versatility of the Slider Series, with its patented, interchangeable lens system, the devotion to excellence, innovation and style is what has made Smith goggles and sunglasses the choice of action-sport athletes worldwide. Smith products are sold in more than 50 countries through sporting goods and specialty stores. For more information visit:
www.smithoptics.com
###
Media Contact:
Drew Simmons
Pale Morning Media
drew@madriver.com
802.583.6069