does anyone know what handlebar tape they are using?

http://www.cyclingnews.com/photos/2006/tech/features/tour_bikes4/tdf06-liq3.jpg

it matches thier saddles.

yup, it's Fizik, my bike has it, and it's the Liquigas Replica :)
http://static.flickr.com/65/176454442_cefb29262a.jpg

fi'zi:k ribbon in celeste availability?

i've looked around uk shops to no avail... is it available on only team issue bikes?

nope - not here either
http://www.fizik.com/shop_products.aspx?cat=accessories

Ive got the fizik bar tape, it comes as a package with the celeste fizik arione saddle.

looks like a band-aid. hehe

I asked a similiar question just the other day. If anyone is interested, I found the bar tape w/o saddle purchase at http://www.glorycycles.com under the bar tape area.