team_sheepshead
06-22-2004, 03:10 AM
Just saw this press release. Sorry if this has already been posted. I don't see OLN listed among Discovery Channel's properties. I wonder what this will mean for OLN's coverage. Will Discovery Channel launch Discovery Sports??
Not to be a flag waver, but it's nice to see an American company step up to the plate and sponsor the team.
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Discovery Channel will replace USPS as title sponsor of U.S. Postal team.
http://www.lancearmstrong.com/lance/online2.nsf/html/pr-discovery
Silver Spring, Md. - Discovery Communications announced today a new global partnership to become the title sponsor of five-time Tour de France champion Lance Armstrong's U.S. Postal Service Pro Cycling Team, the only American team to have won the Tour de France.
Beginning in 2005, the team will be known as the Discovery Channel Pro Cycling Team. Under the agreement, Armstrong will serve as an on-air personality across Discovery's networks in the United States and around the world. There will be a number of programming initiatives to be announced later. The Discovery Channel will be prominently featured on the team's complete uniform and on team-related communication and promotional materials. In addition, during the remainder of the 2004 cycling season, Discovery will sponsor the team with the placement of the Discovery Channel logo on the team's jerseys.
Armstrong will attempt to win his sixth consecutive Tour de France next month and also announced today he will race in next year's Tour de France.
"Lance is a role model known for determination, integrity and a spirit that never gives up. There is no better ambassador for quality and trusted information than Lance Armstrong," said Judith A. McHale, president and chief executive officer, Discovery Communications. "This global partnership will bring Lance and the team to many of Discovery's programming and off-air activities in the United States, Europe and across the globe."
"I'm truly excited about our team's partnership with Discovery Communications and their long-term commitment to the sport of cycling," said Armstrong.
Armstrong will also be featured in programming on a number of Discovery Networks, namely the Discovery Channel, Travel Channel, The Science Channel as well as Discovery's television properties dedicated to health, wellness and fitness - Discovery Health Channel and FitTV. Discovery Health Channel is the leading cable network dedicated to focusing on health, wellness, leading-edge medicine and the human spirit. Discovery Networks, U.S., a division of DCI, launched fitness network FitTV, formerly The Health Network, in late December of 2003.
The Outdoor Life Network broadcasts live coverage of the Tour de France and airs "The Lance Chronicles: The Real Life Saga of Armstrong's Quest For Six."
About Tailwind Sports (www.tailwindsports.com):
Tailwind Sports Corporation is a sports marketing agency that owns the United States Postal Service Pro Cycling Team®, presented by Berry Floor. The USPS team is the only American-based team ever to win the sport's premier event, the Tour de France (1999–2003). San Francisco-based Tailwind Sports, along with Threshold Sports, also produces the premier U.S. cycling race, the T-MOBILE INTERNATIONAL, presented by BMC Software.
About Capital Sports & Entertainment (www. planetcse.com):
Based in Austin, Texas, Capital Sports & Entertainment is an integrated management and marketing firm providing services to athletes, artists, events, and entertainment brands. Marquee clients include five-time Tour de France champion Lance Armstrong, national Medal of Arts winner Austin City Limits and the Austin City Limits Music Festival, the U.S. Postal Service Pro Cycling Team®, presented by Berry Floor, and Grammy-nominated singer-songwriter Abra Moore.
Capital Sports & Entertainment and Tailwind Sports jointly own and manage the USPS Team.
Discovery Communications, Inc. is the leading global real-world media and entertainment company. DCI has grown from its core property, the Discovery Channel, first launched in United States in 1985, to current global operations in 160 countries and territories with one billion cumulative subscribers. DCI's 60 networks of distinctive programming represents 19 entertainment brands including TLC, Animal Planet, Travel Channel, Discovery Health Channel, Discovery Kids, Discovery Times Channel, The Science Channel, Discovery Wings Channel, Discovery Home Channel, Discovery en Espanol, Discovery HD Theater and FitTV. DCI's other properties consist of Discovery.com and 120 Discovery Channel retail stores. DCI also distributes BBC America in the United States. DCI's ownership consists of four shareholders: Liberty Media Corporation (NYSE: L), Cox Communications, Inc. (NYSE: COX), Advance/Newhouse Communications and John S. Hendricks, the Company's founder and chairman.
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Not to be a flag waver, but it's nice to see an American company step up to the plate and sponsor the team.
************************************************** ************************************
Discovery Channel will replace USPS as title sponsor of U.S. Postal team.
http://www.lancearmstrong.com/lance/online2.nsf/html/pr-discovery
Silver Spring, Md. - Discovery Communications announced today a new global partnership to become the title sponsor of five-time Tour de France champion Lance Armstrong's U.S. Postal Service Pro Cycling Team, the only American team to have won the Tour de France.
Beginning in 2005, the team will be known as the Discovery Channel Pro Cycling Team. Under the agreement, Armstrong will serve as an on-air personality across Discovery's networks in the United States and around the world. There will be a number of programming initiatives to be announced later. The Discovery Channel will be prominently featured on the team's complete uniform and on team-related communication and promotional materials. In addition, during the remainder of the 2004 cycling season, Discovery will sponsor the team with the placement of the Discovery Channel logo on the team's jerseys.
Armstrong will attempt to win his sixth consecutive Tour de France next month and also announced today he will race in next year's Tour de France.
"Lance is a role model known for determination, integrity and a spirit that never gives up. There is no better ambassador for quality and trusted information than Lance Armstrong," said Judith A. McHale, president and chief executive officer, Discovery Communications. "This global partnership will bring Lance and the team to many of Discovery's programming and off-air activities in the United States, Europe and across the globe."
"I'm truly excited about our team's partnership with Discovery Communications and their long-term commitment to the sport of cycling," said Armstrong.
Armstrong will also be featured in programming on a number of Discovery Networks, namely the Discovery Channel, Travel Channel, The Science Channel as well as Discovery's television properties dedicated to health, wellness and fitness - Discovery Health Channel and FitTV. Discovery Health Channel is the leading cable network dedicated to focusing on health, wellness, leading-edge medicine and the human spirit. Discovery Networks, U.S., a division of DCI, launched fitness network FitTV, formerly The Health Network, in late December of 2003.
The Outdoor Life Network broadcasts live coverage of the Tour de France and airs "The Lance Chronicles: The Real Life Saga of Armstrong's Quest For Six."
About Tailwind Sports (www.tailwindsports.com):
Tailwind Sports Corporation is a sports marketing agency that owns the United States Postal Service Pro Cycling Team®, presented by Berry Floor. The USPS team is the only American-based team ever to win the sport's premier event, the Tour de France (1999–2003). San Francisco-based Tailwind Sports, along with Threshold Sports, also produces the premier U.S. cycling race, the T-MOBILE INTERNATIONAL, presented by BMC Software.
About Capital Sports & Entertainment (www. planetcse.com):
Based in Austin, Texas, Capital Sports & Entertainment is an integrated management and marketing firm providing services to athletes, artists, events, and entertainment brands. Marquee clients include five-time Tour de France champion Lance Armstrong, national Medal of Arts winner Austin City Limits and the Austin City Limits Music Festival, the U.S. Postal Service Pro Cycling Team®, presented by Berry Floor, and Grammy-nominated singer-songwriter Abra Moore.
Capital Sports & Entertainment and Tailwind Sports jointly own and manage the USPS Team.
Discovery Communications, Inc. is the leading global real-world media and entertainment company. DCI has grown from its core property, the Discovery Channel, first launched in United States in 1985, to current global operations in 160 countries and territories with one billion cumulative subscribers. DCI's 60 networks of distinctive programming represents 19 entertainment brands including TLC, Animal Planet, Travel Channel, Discovery Health Channel, Discovery Kids, Discovery Times Channel, The Science Channel, Discovery Wings Channel, Discovery Home Channel, Discovery en Espanol, Discovery HD Theater and FitTV. DCI's other properties consist of Discovery.com and 120 Discovery Channel retail stores. DCI also distributes BBC America in the United States. DCI's ownership consists of four shareholders: Liberty Media Corporation (NYSE: L), Cox Communications, Inc. (NYSE: COX), Advance/Newhouse Communications and John S. Hendricks, the Company's founder and chairman.
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