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    LUNA Bar Expands LUNA Chix Ambassador Program

    LUNA Bar Expands LUNA Chix Ambassador Program to Include Running / Walking, Triathlon and Road Cycling

    > February 22, 2005
    >
    > Recognizing the importance of inspiration and motivation in women's
    > sports, LUNA(r) is proud to extend the LUNA Chix Ambassador program
    > into the sports of running, walking, road cycling and triathlon for
    > women looking to lead healthy, active lifestyles. Mountain biking will
    > remain a cornerstone of the program as chapters are added in Seattle
    > and Austin complimenting existing chapters in Denver/Boulder and San
    > Francisco. This initiative is inspired by the success of LUNA Chix
    > Mountain Bike Ambassador Program and the LUNA Women's Professional
    > Mountain Bike Team created by LUNA, the original Whole Nutrition Bar
    > for Women.
    >
    > The LUNA Chix Ambassadors
    > LUNA Ambassador Teams were pioneered in Berkeley, CA in 2002, with a
    > second chapter, The Tuesday Night Ladies Club in Boulder, CO joining
    > later that year. Today's LUNA Ambassador Teams are modeled after the
    > Tuesday Night Ladies Club, a group of women from Boulder, Colorado who
    > wanted to give something back to their community. They began
    > promoting women's mountain bike clinics as LUNA Ambassadors -
    > enlisting pro LUNA Women's Mountain Bike Team racers to make
    > appearances as guest coaches
    > - and promoting annual fund-raisers for the Breast Cancer Fund.
    > Through activities like LUNAFEST(tm) - a film festival by, for and
    > about women; silent auctions, bluegrass concerts, and creative
    > promotional efforts, the LUNA Chix Ambassadors, in tandem with the pro
    > LUNA Women's Mountain Bike Team, have become the fifth largest
    > contributor to the Breast Cancer Fund. Along the way, LUNA Chix
    > Ambassadors have generated tremendous support from local businesses,
    > community leaders and regional media.
    >
    > Current Members and Mission
    > At present, LUNA Chix Ambassadors have chapters in Boulder, CO,
    > Bozeman, MT and Berkeley, CA. These members come from backgrounds as
    > diverse as small business owners, former professional athletes, and
    > corporate executives. Working within their communities to target
    > healthy women seeking inspiration, motivation and a new twist in their
    > activities of choice, LUNA Chix Ambassador groups are charged with a
    > four-part mission:
    >
    > 1.) To get more women involved in sports and outdoor activities.
    > 2.) To inspire women to seek new challenges through outdoor
    > activity.
    > 3.) To encourage social change by actively participating in
    > fund-raising efforts for the Breast Cancer Fund.
    > 4.) To have fun while sending an inspirational message to women with
    >
    > similar interests.
    >
    > Accepting Proposals
    > Through the month of March, LUNA will be accepting proposals from
    > prospective groups in Seattle, Austin, San Francisco and Denver /
    > Boulder ranging from 4-8 women, who are actively involved in the
    > sports noted above. Ideal candidates will be "Amazing Women doing
    > Amazing things," who will encourage and invite women to join them,
    > regardless of fitness or skill level and create a welcoming atmosphere
    > and attitude towards trying something new or setting goals. Groups
    > will be responsible for meeting, motivating and inspiring women to
    > participate in a variety of activities to get involved in their
    > community as they devise and execute a minimum number of activities
    > within LUNA Chix Ambassador program guidelines. Included will be at
    > least two annual benefits on behalf of the Breast Cancer Fund, one of
    > which will be a LUNAFEST.
    >
    > Benefits
    > Qualified groups and sponsors will be associated with a great women's
    > brand and recognized as part of a respectable program within their
    > sport. These groups will receive event assistance from LUNA in the
    > form of limited monetary support, tents, banners, LUNA product,
    > apparel and team gear at a substantial discount, as well as a limited
    > amount of gear free of charge. It is important to note that while
    > competition is encouraged, this is not a grassroots racing team or an
    > extension of pro LUNA Team.
    >
    > Sponsorship
    > The LUNA Chix Ambassador Team is seeking team and event sponsorship to
    > move this program forward. Interested parties should contact Inger
    > Norman at 480.831.7253.
    >
    > For More Information
    > Please check www.lunabar.com for information on our current LUNA Chix
    > Mountain Bike Ambassador program. For further details or questions,
    > please call Inger Norman at 480.831.7253.
    >
    > About LUNA
    > We believe that what we put into our bodies matters; food feeds our
    > souls, lifts our spirits, nourishes and sustains us. LUNA the
    > blissfully good, Whole Nutrition Bar for women, now contains 30% more
    > fiber and at least 25% less sugar. In just 180 calories, LUNA is
    > entirely natural and meets many of the specific nutritional
    > requirements women need everyday to maintain active, healthy
    > lifestyles. For more information on LUNA, visit www.lunabar.com
    >
    > The Breast Cancer Fund
    > Founded in 1992 in response to the public health crisis of breast
    > cancer, the Breast Cancer Fund (BCF) identifies - and advocates for
    > elimination of - the environmental and other preventable causes of the
    > disease. The Breast Cancer Fund works from the knowledge that breast
    > cancer is not simply a personal tragedy, but a public health priority
    > that demands action from all. For more information, please visit
    > www.breastcancerfund.org
    >
    > ###
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