New Benchmark for Assos Jacket Price
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  1. #1
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    New Benchmark for Assos Jacket Price

    Looks nice but I'm pretty sure it's not going to be a big volume seller - check out the new Assos Equip RS Winter Jacket 2021. Of course I would love to have one but a trainer will work ok for me in severe weather too.
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  2. #2
    Neophyte
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    Anybody paying that much is simply a Sillysaurus Rex.

  3. #3
    pmf
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    Ah Asshoe ... I recall the $600 winter body suit. Who buys that stuff?

  4. #4
    Bianchi-Campagnolo
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    People pay the same amount for alpine skiing jackets. There's a market. Luckily the Assos Mille GT Winter Jacket is quite snug, rather nice and 2/5 of the price of this Equipe RS Winter Jacket. Still would have liked one though.
    They do anything just to win a salami in ridiculous races. I take my gear out of the car and put my bike together. Tourists and locals are watching from sidewalk cafes. Non-racers. The emptiness of those lives shocks me. It was the illest of times, it was the dopest of times. And we looked damn good. Actually the autobus broke down somewhere on the Mortirolo.

  5. #5
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    Quote Originally Posted by Srode View Post
    Looks nice but I'm pretty sure it's not going to be a big volume seller - check out the new Assos Equip RS Winter Jacket 2021. Of course I would love to have one but a trainer will work ok for me in severe weather too.
    I have bought several bikes for less money

  6. #6
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    Quote Originally Posted by DaveG View Post
    I have bought several bikes for less money
    We get it; you’re cheap. Lol.

  7. #7
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    $630? Yeah, you can spend that kind of money on downhill or alpine ski touring jackets all day long, although that is about the ceiling on prices and I would bet $300-$400 is more the norm.

    If you keep your gear for a long time it gets easier to justify. My $350 ski jacket cost me $50/year so far (including the replacement I was sent under warranty when the pocket blew out of the original).

  8. #8
    Bianchi-Campagnolo
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    My guess is that Assos wants to be the ceiling for pricing of cycling jackets. They have a quite nice one (Mille GT Winter Jacket) at less than half the price too.
    They do anything just to win a salami in ridiculous races. I take my gear out of the car and put my bike together. Tourists and locals are watching from sidewalk cafes. Non-racers. The emptiness of those lives shocks me. It was the illest of times, it was the dopest of times. And we looked damn good. Actually the autobus broke down somewhere on the Mortirolo.

  9. #9
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    Quote Originally Posted by kbwh View Post
    My guess is that Assos wants to be the ceiling for pricing of cycling jackets. They have a quite nice one (Mille GT Winter Jacket) at less than half the price too.
    If they are going for prestige pricing, then mission accomplished. I am not down on Assos, I have two pairs of bibs (from the discount store) but unless it can pedal for me, no jacket is worth $600

  10. #10
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    N/a...
    Last edited by kookieCANADA; 2 Weeks Ago at 10:47 AM.

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