Pitbull pedal packaging design
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  1. #1
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    Pitbull pedal packaging design

    Quick question for everyone. This is our first design for our packaging. It's recycled cardboard and simple black and white identification labeling. Keeps it simple and inexpensive. Thumbs up or thumbs down? Or if anyone has any constructive suggestions we are open to that as well.
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    I feel like we've been through this before, and no, you are not open to constructive criticism.

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    meh. bland and uninteresting, but most people probably don't buy hardware based on the aesthetics of packaging.

    the dog looks demonic...
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    Someone's been using Pitbull pedal already. This picture was taken over the weekend.

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    It's a fine design for your product. Good graphic for your design, bringing to mind "strong grip".

    A red box would pop more on screen, and in a display case. I would think red is not meaningfully more expensive, and will still work with the black and white design you have for the labels.

    Make sure your liability insurance is paid up, and your business is set up in a way that shields you from personal liability. A new pedal will be open to consumer lawsuits in a way pedals that are established products are not. That spindle puts a hole in someone in a way that no other pedal on the market would have, you'll have some 'splaining to do.

    I do suggest that you have someone put a thousand miles on the pedal with your final cleat design. More would be better, more people, more miles. Because a few bad reviews early on for wearing out quickly will kill your sales. Such as they might be.

    Although I think your pedal design is crap to the point I would short your business if I could, I might be wrong, and I do hope you find success. Or at least don't lose your shirt.
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  6. #6
    tlg
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    Quote Originally Posted by QuiQuaeQuod View Post
    I do suggest that you have someone put a thousand miles on the pedal with your final cleat design.
    Highly UN-likely

    Three weeks ago...
    Quote Originally Posted by Pitbull Pedal View Post
    Some good news, I just stopped by our local bike shop and I do believe that I have one of the employees to make a non-biased video with us on Sunday at some point. If all goes well we will be able to share the video early in the week.
    Still nothing. You'd think it'd be easy to find a highly experienced rider to test out a new product. But I guess it's easier just to work on pretty packaging.
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    Quote Originally Posted by QuiQuaeQuod View Post
    It's a fine design for your product. Good graphic for your design, bringing to mind "strong grip".

    A red box would pop more on screen, and in a display case. I would think red is not meaningfully more expensive, and will still work with the black and white design you have for the labels....
    Going with that, how about incorporating a depiction of dog's teeth biting down on the sides of the box?--reinforces the whole "pitbull mouth" idea.
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  8. #8
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    Quote Originally Posted by xxl View Post
    Going with that, how about incorporating a depiction of dog's teeth biting down on the sides of the box?--reinforces the whole "pitbull mouth" idea.
    Nice idea, but the more complicated the label the easier it is to screw up application. Crooked or wrinkled labels create a very bad product impression before even seeing the product.

    Quote Originally Posted by tlg View Post
    Highly UN-likely

    Three weeks ago...


    Still nothing. You'd think it'd be easy to find a highly experienced rider to test out a new product. But I guess it's easier just to work on pretty packaging.
    It would be EASY to set up a test by the RBR staff, or other road bike websites. Contact them, send them the pedal. One would think that someone with full confidence would go that route, right?

    Magazines too, but the lead time there is huge for publication. I'd go online, and to places more active than RBR, tbh.
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  9. #9
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    packaging is such a waste of resources. I curse all those manufacturers that don't just drop their items in a ziplock with a sticker on it. So I end up with mountains of packaging I have to haul to the dump just so they can have their little 'marketing coup / unboxing experience.' I just want the product to be inherently great, not presented to me with excessive trees cut down and blister plastics.

    Meanwhile econazis are freaking out over pllastic grocery bags which are instead infinitely useful, minimal and multi reusable - it's all wrong. We should instead be furious at the excessive packaging industry, like the box for these Spambull pedals
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  10. #10
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    If you did a solid black design, you could say it's "none more black". Worked for Spinal Tap.


  11. #11
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    Quote Originally Posted by BCSaltchucker View Post
    packaging is such a waste of resources. I curse all those manufacturers that don't just drop their items in a ziplock with a sticker on it.
    I am with you in general.

    But stocking things in baggies in the back room would be a PITA, because baggies don't stack. A small box made from recycled material and sealed with stickers is a pretty good option, as far as these things go.
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    Quote Originally Posted by QuiQuaeQuod View Post
    I am with you in general.

    But stocking things in baggies in the back room would be a PITA, because baggies don't stack. A small box made from recycled material and sealed with stickers is a pretty good option, as far as these things go.
    countless products are stocked and displayed on horiz rods, packed inside bags with the little cardboard stapled to the top - see any bike shop, candy store, auto parts, etc.

    Cardboard recycling isn't nearly efficient as it is assumed to be. Using recycled paper uses 40% less than using virgin wood pulp, but you're still using 60% as much energy and a certain amount of virgin forest wood too. Not that I am a keen environmentalist but I dislike having to handle all the cardboard at my end as a consumer and small biz owner.
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    The last time I bought brake pads from my LBS they just handed them to me. "We buy these in bulk for repairs". I thought that was pretty cool.

    The more I hear about microplastics and their associated issues the better I become at remembering my reusable fabric shopping bags.

  14. #14
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    I dunno....a picture of a rabid dog biting down isn't the graphic that would make me buy a pedal that's supposed to clamp to my foot. Have you considered calling them "Bear Trap Pedals" instead?

    ..plus les choses changent.....
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  15. #15
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    Quote Originally Posted by dir-t View Post
    The last time I bought brake pads from my LBS they just handed them to me. "We buy these in bulk for repairs". I thought that was pretty cool.

    The more I hear about microplastics and their associated issues the better I become at remembering my reusable fabric shopping bags.
    We have cut our single use plastics to near zero. Packaging remains a struggle. We have cut it by half easily but we still buy more things than Iíd like packed in plastic in some way. Re-usable plastics are far more eco-friendly than single use paper.

    As for the packaging for Pitbull Pedals I donít much care and I donít think that look will help or hurt potential sales. The product itself will attend to that. I am not a fan of using this forum to promote products or for retail sales by merchants. Having opinions and discussions and debate about products? Oh absolutely, thatís what we are here for! But trolling to get exposure is bad form.
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  16. #16
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    Quote Originally Posted by BCSaltchucker View Post
    countless products are stocked and displayed on horiz rods, packed inside bags with the little cardboard stapled to the top - see any bike shop, candy store, auto parts, etc.

    Cardboard recycling isn't nearly efficient as it is assumed to be. Using recycled paper uses 40% less than using virgin wood pulp, but you're still using 60% as much energy and a certain amount of virgin forest wood too. Not that I am a keen environmentalist but I dislike having to handle all the cardboard at my end as a consumer and small biz owner.
    I have seen some back rooms at LBSs, and I have yet to see one that has rods for storage. Not saying they don't exist, just that every one I have seen is shelves and aisles, often with the shelves accessible from either side. The bagged items in the back are in boxes on those shelves, often boxes they were shipped in.

    Now, what happens if someone ships the pedals in a bag? To a retail customer? Lots more packaging, a box and filler to keep things from moving during shipping. Shipping pre-boxed pedals requires less additional packaging for shipping at the retail level.

    Bagged pedals would also bang against each other during shipping (if they were literally bagged wth no other material), leading to returns for "scratched" finishes, if not actual chips or other damage during shipping. You know people would do that, heck I might wonder if they were returned and resold if I saw scratched up product. What's the eco cost of such returns? Not zero.

    I did not say the packaging was great, just pretty good as far as these things go. I've seen worse.
    .
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  17. #17
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    Pitbull pedal packaging design

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    Quote Originally Posted by BubbaGump View Post
    I feel like we've been through this before, and no, you are not open to constructive criticism.
    I really do feel that we are but I cannot change the entire design because of a few peoples thoughts.

    Quote Originally Posted by Oxtox View Post
    meh. bland and uninteresting, but most people probably don't buy hardware based on the aesthetics of packaging.
    the dog looks demonic...
    We feel that our product has been simplified so much and is so easy to use we are sticking with the same theory on the packaging to keep costs as low as we possibly can. We are trying to use recycled materials in the boxing. I do not feel the dog is demonic looking, its smiling when I look at the picture.


    Quote Originally Posted by bvber View Post
    Someone's been using Pitbull pedal already. This picture was taken over the weekend.

    Hysterical. I love it.

    Quote Originally Posted by QuiQuaeQuod View Post
    It's a fine design for your product. Good graphic for your design, bringing to mind "strong grip".
    A red box would pop more on screen, and in a display case. I would think red is not meaningfully more expensive, and will still work with the black and white design you have for the labels.
    Make sure your liability insurance is paid up, and your business is set up in a way that shields you from personal liability. A new pedal will be open to consumer lawsuits in a way pedals that are established products are not. That spindle puts a hole in someone in a way that no other pedal on the market would have, you'll have some 'splaining to do.
    I do suggest that you have someone put a thousand miles on the pedal with your final cleat design. More would be better, more people, more miles. Because a few bad reviews early on for wearing out quickly will kill your sales. Such as they might be.
    Although I think your pedal design is crap to the point I would short your business if I could, I might be wrong, and I do hope you find success. Or at least don't lose your shirt.
    I appreciate the thoughts on colors, I'm going to get my graphics guy to change the coloring on the boxes over to red to see what it looks like. When we get into the legal stuff I'm going straight to Morgan & Morgan and asking for details on writing up liability issues.

    Quote Originally Posted by tlg View Post
    Highly UN-likely

    Three weeks ago...


    Still nothing. You'd think it'd be easy to find a highly experienced rider to test out a new product. But I guess it's easier just to work on pretty packaging.
    We did find a local rider, his name is Ian. He had a medical emergency in his family and we haven't been able to reschedule yet. It did kind of get past me.


    Quote Originally Posted by xxl View Post
    Going with that, how about incorporating a depiction of dog's teeth biting down on the sides of the box?--reinforces the whole "pitbull mouth" idea.
    That is a good idea, lets see if anyone else agrees with your thought. We're just trying to keep it simple.

    Quote Originally Posted by QuiQuaeQuod View Post
    Nice idea, but the more complicated the label the easier it is to screw up application. Crooked or wrinkled labels create a very bad product impression before even seeing the product.
    It would be EASY to set up a test by the RBR staff, or other road bike websites. Contact them, send them the pedal. One would think that someone with full confidence would go that route, right?
    Magazines too, but the lead time there is huge for publication. I'd go online, and to places more active than RBR, tbh.
    I'm not sure if you've seen on the website but we did get a review from Gear Junkie. Once we have a small quantity of pedals made in the initial run we are going to be sending out pedals to people throughout the country. I expect only good reviews as they do work exactly as I have said.

    Quote Originally Posted by BCSaltchucker View Post
    packaging is such a waste of resources. I curse all those manufacturers that don't just drop their items in a ziplock with a sticker on it. So I end up with mountains of packaging I have to haul to the dump just so they can have their little 'marketing coup / unboxing experience.' I just want the product to be inherently great, not presented to me with excessive trees cut down and blister plastics.
    Meanwhile econazis are freaking out over pllastic grocery bags which are instead infinitely useful, minimal and multi reusable - it's all wrong. We should instead be furious at the excessive packaging industry, like the box for these Spambull pedals
    We agree that is why we're trying to keep it simple.


    Quote Originally Posted by azpeterb View Post
    If you did a solid black design, you could say it's "none more black". Worked for Spinal Tap.

    I've not seen the movie.

    Quote Originally Posted by dir-t View Post
    The last time I bought brake pads from my LBS they just handed them to me. "We buy these in bulk for repairs". I thought that was pretty cool.
    The more I hear about microplastics and their associated issues the better I become at remembering my reusable fabric shopping bags.
    We are going to make every effort to use recycled materials

    Quote Originally Posted by No Time Toulouse View Post
    I dunno....a picture of a rabid dog biting down isn't the graphic that would make me buy a pedal that's supposed to clamp to my foot. Have you considered calling them "Bear Trap Pedals" instead?
    ..plus les choses changent.....
    We didn't put any foam around its mouth so hopefully nobody else would think that way. Also we will be giving away a handheld display to any stores that would accept the product so people could work the mechanism by hand and see the quality of the system.


    Quote Originally Posted by PBL450 View Post
    We have cut our single use plastics to near zero. Packaging remains a struggle. We have cut it by half easily but we still buy more things than Iíd like packed in plastic in some way. Re-usable plastics are far more eco-friendly than single use paper.
    As for the packaging for Pitbull Pedals I donít much care and I donít think that look will help or hurt potential sales. The product itself will attend to that. I am not a fan of using this forum to promote products or for retail sales by merchants. Having opinions and discussions and debate about products? Oh absolutely, thatís what we are here for! But trolling to get exposure is bad form.
    This is totally just having an open discussion with a group of people that I do not know. Just looking for input positive/negative and I try to respond to the best of my ability.


    Quote Originally Posted by QuiQuaeQuod View Post
    I have seen some back rooms at LBSs, and I have yet to see one that has rods for storage. Not saying they don't exist, just that every one I have seen is shelves and aisles, often with the shelves accessible from either side. The bagged items in the back are in boxes on those shelves, often boxes they were shipped in.
    Now, what happens if someone ships the pedals in a bag? To a retail customer? Lots more packaging, a box and filler to keep things from moving during shipping. Shipping pre-boxed pedals requires less additional packaging for shipping at the retail level.

    Bagged pedals would also bang against each other during shipping (if they were literally bagged wth no other material), leading to returns for "scratched" finishes, if not actual chips or other damage during shipping. You know people would do that, heck I might wonder if they were returned and resold if I saw scratched up product. What's the eco cost of such returns? Not zero.
    I did not say the packaging was great, just pretty good as far as these things go. I've seen worse.
    I'm choosing to take that as its an OK on the packaging.

  19. #19
    tlg
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    Quote Originally Posted by Pitbull Pedal View Post
    I really do feel that we are but I cannot change the entire design because of a few peoples thoughts.
    A 'few'? lolololol You can't be serious.


    We did find a local rider, his name is Ian. He had a medical emergency in his family and we haven't been able to reschedule yet. It did kind of get past me.
    And you couldn't find anyone else
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    Quote Originally Posted by tlg View Post
    A 'few'? lolololol You can't be serious.
    And you couldn't find anyone else
    I do mean a few peoples thoughts as we are basically only conversing with 10 or 20 people here I'm assuming. Many others could be watching. Also like I had said that I had it lined up for Ian to ride with the pedal and when that didn't work out we have just been moving forward with everything else such as manufacturing/boxes/etc. Finding another rider just got lost in the scheme of things.

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    Also here are some pictures of pedals that are similar to ours, that I think that everyone has been talking about. In our opinion they are all flawed and over engineered. Even their written reviews had issues. We have worked the bugs out of our pedal and there is nothing to line up. Your foot just slides forward and your clip automatically engages. We did not use any of these ideas when we were developing our own. Ours is completely unique in every way.
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  22. #22
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    The packing isn't bad. It actually seems (hard to judge - materials, weight, etc. in a pic) a bit of a mismatch with the rest of brand identity.

    As has been noted a few times, the rest of the brand is just bad - the name, the logo, really everything. But, you've ignore that feedback too.

    Your product's claimed point-of-difference is quickness/speed of entry and easy of entry. Your claimed brand benefit is that riders, particularly new riders, will not be left by the group, won't be stressed out about clipping in in time, etc. And, you've chosen a ferocious pitbull with sharp teeth to embody the brand attributes and allay those fears. Nice work.

    Given the degree to which you ignore any and all feedback, I think @PBL450 nailed it... your posts are simply for exposure/SEO. And... I just helped kick the can down the road... damn it.

  23. #23
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    Quote Originally Posted by OldZaskar View Post
    The packing isn't bad. It actually seems (hard to judge - materials, weight, etc. in a pic) a bit of a mismatch with the rest of brand identity.
    As has been noted a few times, the rest of the brand is just bad - the name, the logo, really everything. But, you've ignore that feedback too.
    Your product's claimed point-of-difference is quickness/speed of entry and easy of entry. Your claimed brand benefit is that riders, particularly new riders, will not be left by the group, won't be stressed out about clipping in in time, etc. And, you've chosen a ferocious pitbull with sharp teeth to embody the brand attributes and allay those fears. Nice work.
    Given the degree to which you ignore any and all feedback, I think @PBL450 nailed it... your posts are simply for exposure/SEO. And... I just helped kick the can down the road... damn it.
    Unfortunately you are out of your freaking mind. I have not approached this that way ever. Also I have never responded to anyone this way before. You are just completely way off base. Maybe you think of pit bulls or dogs in general as just angry beasts. We do not. Actually our graphic is smiling, maybe you just have not noticed it. I do appreciate what everyone has said, but just because I have not taken 10 to 15 peoples ideas and changed the entire packaging/product you should not be holding that against me. We do know how well the product works and we plan to be extremely competitive in pricing, if not the lowest of all.

  24. #24
    tlg
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    Quote Originally Posted by Pitbull Pedal View Post
    Maybe you think of pit bulls or dogs in general as just angry beasts.
    There is no question among sane people that pit bulls have the most ferocious bite. Proven in multiple studies. It's not even debatable.
    Dog Bite Study: Injuries from pit bull bites most frequent, most severe
    Central Texas Pediatric Study: Pit Bulls Inflicted the Highest Prevalence and Severity of Dog Bite Injuries

    Actually our graphic is smiling, maybe you just have not noticed it.
    Smiling? Meh that's debatable. Not sure I see that. But... the teeth are very sharp. Just as OldZaskar stated.
    You seem soooo concerned about the 'ferocious' image of pit bulls. Yet you make the teeth all pointy, which is not at all what their teeth actually look like.

    I do appreciate what everyone has said, but just because I have not taken 10 to 15 peoples ideas and changed the entire packaging/product you should not be holding that against me.
    Has there been anyone on this (or the other forum) that said you have a good idea/design?
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    Quote Originally Posted by Pitbull Pedal View Post
    Unfortunately you are out of your freaking mind. I have not approached this that way ever. Also I have never responded to anyone this way before. You are just completely way off base. Maybe you think of pit bulls or dogs in general as just angry beasts. We do not. Actually our graphic is smiling, maybe you just have not noticed it. I do appreciate what everyone has said, but just because I have not taken 10 to 15 peoples ideas and changed the entire packaging/product you should not be holding that against me. We do know how well the product works and we plan to be extremely competitive in pricing, if not the lowest of all.
    Yeah, it's just me. Pretty much everyone else thinks of pitbulls as cuddly little pups. I guess, when you Google "most hated", "most ferocious", "most dangerous" + "dogs", we should be seeing Golden Retrievers, Labrador Retrievers... and not your smiling puppy.



    For the record, this whole dynamic is damn entertaining. I've written questionnaires, moderated and watched consumer focus groups for Jeep, Nestle, Visa - scores of large CPG companies... interviewed product developers, CMOs and CEOs as we developed brands... I have yet to see anyone ignore feedback to the extent you do. It past confusing and sailed beyond funny about 10 pages ago. Keep going. It's a great break from work and I'm getting lots of funny quotes for talks/lectures.
    Last edited by OldZaskar; 4 Weeks Ago at 06:55 AM.

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