This is a promotion I got through Cycliq's email list, and I haven't seen it advertised openly on their site. Here is the text:

"We know how lucky we are to have such a diverse and passionate community behind us at Cycliq, and we want to share this with the world. At the end of the day, all road users are humans and it can’t hurt to remind everyone of that. So we are going to give you $100USD off as set of Camera lights in exchange for your wonderful pictures!
For the month of September, send us a snap of you on/with/near your bike and we’ll give you $100USD off a brand new Cycliq light and camera safety system.
1. Take a selfie on your bike.
2. Send it to us on the website.
3. Receive your exclusive discount code within 24 hours.
4. Apply to check out.
The best selfie will be chosen at the end of month and they will be refunded the full cost of their purchase!"