Road 1x Groups Announced
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  1. #1
    RoadBikeReview Member
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    Road 1x Groups Announced

    SRAM officially announced their new Force 1 and Rival 1 groups yesterday. I attended last week's product roll-out, and posted my thoughts on the new products here.
    GRAVELBIKE.COM - ride everything

  2. #2
    RoadBikeReview Member
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    When you can't beat your competitor then convince the market your competitor's product isn't needed. I would've loved to be in the marketing brainstorm meeting where the idea was hatched.

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